Sustainability-Driven Customer Experience: How CE 65 Helps Businesses Meet 2026 ESG Customer Expectations
The CE 65 framework highlights the growing importance of Environmental, Social, and Governance (ESG) factors in shaping customer expectations. By 2026, a majority of customers will prioritize brands demonstrating genuine sustainability, requiring businesses to move beyond claims and focus on data-driven transparency and ethical practices to deliver a compelling customer experience.
