Metaverse Customer Experience Management: Building Immersive B2B and Retail Touchpoints in 2026
This report forecasts the evolution of Metaverse Customer Experience (CX) by 2026, moving beyond hype to focus on practical applications in B2B and retail. It highlights the importance of immersive touchpoints, new engagement metrics, and the enabling technologies required to build and scale these experiences, emphasizing augmentation rather than replacement of existing channels.
